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Meet Maximilian Bador, Substly’s newest team member

Maximilian Bador

Maximilian has successfully built sales organisations in companies on three different continents. Most recently, Maximilian comes from the role of Chief Commercial Officer at Move About. At Move About, Maximilian was responsible for building up the sales- and marketing organization in Sweden and was a part of the company’s successful IPO earlier this year.

“I have experienced the pains that Substly addresses in the last three companies I have worked for. When I became familiar with the company and the team, I felt I really would love to be part of their journey. It is an incredibly exciting phase that the company is in, ramping up sales and increasing its commercial focus. I’m really excited about making companies more aware of the advantages of adding a Subscription & User Management tool like Substly to their tech stack,”
Maximilian Bador.

Maximilian’s long experience of working with B2B sales and a good understanding of how technology can bring clarity and help create value made him a natural choice when Substly is entering the company’s next phase and starts putting a stronger focus on growth.

“We have spent a lot of time building a product that meets the market’s demands for simplicity, functionality and value creation. As we are now in a position where we are getting the feedback we have been looking for from the customers, adding more resources to sales feels like the natural choice. And having met Maximilian and seeing how he complements the rest of the team’s experience and qualities makes it feel like a great match. I’m really looking forward to working together,”
Ola Stål, CEO.

At Substly, Maximilian’s main tasks will be to take over sales from the company's founders and lay the foundation for a sales organization that will make Substly successful in the Swedish market and internationally. Substly is addressing a vast market that only increases from year to year and in which there is great potential for its product.

Would you like to get in touch with Maximilian to learn more about how Substly could ease the pain of managing your company’s software and user licenses? Click here.