--- title: About Substly | SaaS Management for Small businesses description: Learn about Substly's SaaS management tool, our values & our team. Find out why we're passionate about simplifying SaaSOps for small and medium businesses. image: https://www.substly.com/hubfs/raw_assets/public/substly/images/substly-default-image.png --- [Skip to content](https://www.substly.com/en/about-us/#main-content) - [How it works](https://www.substly.com/en/how-it-works) - [Pricing](https://www.substly.com/en/pricing/) - [Customer cases](https://www.substly.com/en/customer-cases) - [Blog](https://www.substly.com/en/blog) - [Sign in](https://app.substly.com/login/) - [Sign in](https://app.substly.com/login/) - [Start here](https://www.substly.com/en/try-substly-for-yourself-book-a-walkthrough) ###### About us # Giving small and medium-sized businesses control over their digital workplace ### Most companies today live in a reality wheresoftware is purchased faster than the IT department can blink. ### While this creates freedom for employees, it also brings hidden security risks, compliance uncertainty, and costs that accumulate in silence.Substly closes that gap. ### By combining smart shadow IT detection with easy license optimization, we give our customers the insights to make data-driven decisions. ![Ola Stål & Felix Sjöstedt](https://www.substly.com/hubfs/ola-stal-and-felix-sjostedt.png) ###### How it started ### Born out of personal experience Substly was founded in Sweden in 2018 by Ola Stål and Felix Sjöstedt. They got fed up with managing software, users, and costs in spreadsheets. As they looked for a SaaS management tool to help them with these challenges, they realized no good options existed for small and medium-sized businesses. The existing options on the market were geared toward large enterprises and were either too expensive, too complex, or both for an SME. So they decided to build one themselves. ![Substly Dashboard](https://www.substly.com/hubfs/substly-desktop-dashboard.png) ###### How it's going ### A constantly growing SaaS optimization tool and team Since the product was first released in 2020, Substly's SaaS optimization platform has attracted users from more than 40 countries. Media and analyst firms have recognized the company, and more than one software comparison site have named Substly a top choice in the SaaS management genre. We take pride in having a lot of fun as we constantly improve SaaS operations management for our customers. Sharing the ups and downs of this journey with the whole team means a lot to us. #### At Substly we are ![icon\_enthusiastic](https://www.substly.com/hubfs/icon_enthusiastic.svg "icon_enthusiastic") ##### Enthusiastic "Being a part of something bigger than myself and clearly seeing the impact of my contributions makes me thrive." – Getoar, UX designer ![icon\_hard\_working](https://www.substly.com/hubfs/icon_hard_working.svg "icon_hard_working") ##### Hard-working "To me ‘Always be growing’ literally means always be growing. Every day I’m learning something new and I constantly grow." – Rickardh, developer ![icon\_supportive](https://www.substly.com/hubfs/icon_supportive.svg "icon_supportive") ##### Supportive "The working environment is very relaxed and open, which gives me great conditions to always improve my abilities." – Junaid, developer ![#substlyspirit](https://www.substly.com/hubfs/happy-employees-at-substly.png) ###### Join the culture ### Be a part of the #substlyspirit Much effort has been put into creating an innovative and engaging work environment. That has enabled the company to attract awesome people to the team. There is a thing we call the Substly Spirit. We can tell you about it by sprinkling this text with fancy words and trendy expressions, but at the end of the day, it is a working culture, a vivid and enthusiastic atmosphere composed of the hard-working people at Substly, who support and root for each other. The best way to experience the Substly Spirit, beyond the written statements, is to join our team. [Check out our Culture Deck](https://www.substly.com/hubfs/Substly%20Culture%20Deck-1.pdf) for more information about who we are and what we stand for. [![To the Career Page](https://no-cache.hubspot.com/cta/default/9361257/interactive-224169952788.png)](https://www.substly.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJooKNA5fb0lupNQTB4%2Ffwj02HVXtKc8SMS8T%2B2IScMyDBRmrXX%2F2sFf2VIOVxGYUPooISC5wnbkdcRxwuReMDh5%2BgRWYoEI5t6Ky6JhpBc22g7ohGTuVe6pnp1ZJz5GthePsu0MFVte9SN95wUFDpH7ZPa5cL05bbyJTUlVvooSpBHXdfuQtKqYZG1n25eqiuJ&webInteractiveContentId=224169952788&portalId=9361257) ### Would you like to get in touch? [![Contact us](https://no-cache.hubspot.com/cta/default/9361257/interactive-224169952782.png)](https://www.substly.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJ1aijf2mUH0N1GMshx6QR02Xw3n%2FfskRPnad3LYSgoD0P5VjL9JaHD5FBcsSZtY6e8jiX5In2yd0qkrs4a2%2Fj9vWrGNclUUKKFgmQBRTAHSX7ugIza8QujLHDGQbJO4dQvO6wZnJl42f75WMGu7gNJRwiMYAbOFJ4Mtm0exa8ac9k9nns4u6SepbP%2Bo8AXjT6l%2Fh606rSXXnPt2l9DQ8PbBcTp&webInteractiveContentId=224169952782&portalId=9361257) ![grid](https://www.substly.com/hubfs/grid.svg "grid") - [English](https://www.substly.com/en/about-us/) - [Svenska](https://www.substly.com/sv/om-oss) English Substly - [How it works](https://www.substly.com/en/how-it-works) - [Become a partner](https://www.substly.com/en/become-a-partner) Learn more - [Blog](https://www.substly.com/en/blog) - [Customer cases](https://www.substly.com/en/customer-cases) - [About us](https://www.substly.com/en/about-us/) Application - [Sign in](https://app.substly.com/login/) - [Book a demo](https://www.substly.com/en/book-demo/) - [Contact sales](https://www.substly.com/en/contact-sales) - [Help center](https://help.substly.com) Resources - [SaaS Management: What is it, tips for getting started & best practices](https://www.substly.com/en/blog/what-is-saas-management) - [SaaS Management Platforms for SMBs - a Comprehensive Guide](https://www.substly.com/en/blog/saas-management-platforms-for-smbs-a-comprehensive-guide) - [Automation of SaaS Management in small and medium-sized businesses](https://www.substly.com/en/blog/automation-of-saas-management-in-small-and-medium-sized-businesses) - [Managing the Risks of SaaS Sprawl and Shadow IT](https://www.substly.com/en/blog/managing-the-risks-of-saas-sprawl-and-shadow-it) - [9 SaaS Management Best Practices for Small Businesses](https://www.substly.com/en/blog/9-saas-management-best-practices-for-small-businesses) - [When should you invest in a SaaS management platform?](https://www.substly.com/en/blog/when-should-you-get-a-saas-management-platform) --- © 2026 Substly AB. 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