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About us

Here to reduce SaaS sprawl and help you save time and money

SaaS was created to make you spend more. And there is a reason that most vendors move toward that business model – it works. Our mission is to help you increase these services' transparency so you can avoid the traps.

Ola Stål & Felix Sjöstedt
How it started

Born out of personal experience

Substly was founded in Sweden in 2018 by Ola Stål and Felix Sjöstedt. They got fed up with managing SaaS, users, and costs in spreadsheets.

As they looked for a SaaS management tool to help them with these challenges, they realized no good options existed for small and medium-sized businesses and decided to build one on their own.

Substly Dashboard
How it's going

A constantly growing SaaS optimization tool and team

Since the product was released in 2020, Substly's SaaS optimization platform has attracted users from 40+ countries.

We have put much effort into creating an innovative and engaging environment. That has enabled us to attract awesome people to the team.

We take pride in having a lot of fun as we constantly are making SaaS operations management easier for our customers. Sharing the ups and downs of this journey with the whole team means a lot to us.

At Substly we are


"Being a part of something bigger than myself and clearly seeing the impact of my contributions makes me thrive."

– Getoar, UX designer


"To me ‘Always be growing’ literally means always be growing. Every day I’m learning something new and I constantly grow."

– Rickardh, developer


"The working environment is very relaxed and open, which gives me great conditions to always improve my abilities."

– Junaid, developer

Join the culture

Be a part of the #substlyspirit

There is a thing we call the Substly Spirit. We can tell you about it by sprinkling this text with fancy words and trendy expressions, but at the end of the day, it is a working culture, a vivid and enthusiastic atmosphere composed by the hard-working people at Substly, supporting and rooting for each other.

The best way to experience the Substly Spirit, beyond the written statements, is to join our team. Check out our Culture Deck for more information about who we are and what we stand for.

To the Career page

Would you like to get in touch?

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